WILL & TATE
CITYSTAY
BRAND STRATEGY

This deck introduces the hospitality concept that combines hotel elegance with hostel vibrancy, offering a sophisticated yet lively experience in the heart of The Hague. The brand manual details the vision, mission, and core values, including the theme, service offerings, guest journey, visual identity, and interior design. Illustrating how the blend of luxury and dynamic communal spaces creates a cohesive experience.

willandtate.com